What Americans Really Want... Really

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Dr. Frank I. Luntz draws on a decade of extensive research, including interviews with 25,000 people and a million telephone polls, to reveal the shifting priorities and desires of Americans amid recent upheavals. He identifies five core wants that shape daily lives, jobs, and family expectations. By dissecting preconceived notions, Luntz provides a candid analysis of the American psyche, demonstrating how understanding these needs is crucial for business success. His insights challenge assumptions and offer a roadmap for thriving in today's market.