Summary: The Myth of Excellence

Exploring the concept of excellence, this summary reveals how successful companies focus on their unique strengths rather than attempting to excel in every area. Crawford and Matthews argue that striving for universal superiority can lead to mediocrity, advocating instead for a targeted approach that leverages core competencies. Readers will discover insights into effective business strategies that prioritize specialization and customer satisfaction, ultimately reshaping their understanding of what it means to be a great company.