Evolution Not Revolution: Aligning Technology with Corporate Strategy to Increase Market Valuation

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Focusing on the essential competencies needed for success in today's corporate landscape, John Logan emphasizes the importance of collaboration between executives and IT professionals. He provides actionable strategies for enhancing techno-marketing, operational efficiency, and financial acumen, all aimed at maximizing market value. By addressing the disconnect between operations and IT, Logan offers a roadmap for organizations to adopt innovative practices, improve processes, and foster teamwork, ultimately leading to increased market valuation and competitive advantage.