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Focusing on consumer behavior, this seminar paper explores its significance in the airline industry, using Air Lingus as a case study. It addresses key questions related to consumer preferences and decision-making processes. Additionally, the paper outlines a strategy for implementing a relationship marketing program, highlighting the importance of building customer loyalty in a competitive market. The analysis provides valuable insights for understanding and enhancing consumer engagement in the airline sector.
Nákup knihy
Consumer Behaviour in the Airline Industry, Volker Schmid
- Jazyk
- Rok vydání
- 2011
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Platební metody
Navrhnout úpravu
- Titul
- Consumer Behaviour in the Airline Industry
- Jazyk
- anglicky
- Autoři
- Volker Schmid
- Vydavatel
- GRIN Verlag
- Vydavatel
- 2011
- Vazba
- měkká
- ISBN13
- 9783640914463
- Kategorie
- Podnikání a ekonomie
- Anotace
- Focusing on consumer behavior, this seminar paper explores its significance in the airline industry, using Air Lingus as a case study. It addresses key questions related to consumer preferences and decision-making processes. Additionally, the paper outlines a strategy for implementing a relationship marketing program, highlighting the importance of building customer loyalty in a competitive market. The analysis provides valuable insights for understanding and enhancing consumer engagement in the airline sector.