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Boomer Marketing
Selling to a Recession Resistant Market
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Více o knize
Focusing on the impact of the global recession, this book emphasizes the necessity for firms to adapt their marketing strategies to target baby boomers, the wealthiest and fastest-growing consumer demographic. Chaston provides insights into how businesses can effectively engage this age group, highlighting their significant purchasing power and the importance of understanding their unique needs in a changing economic landscape.
Nákup knihy
Boomer Marketing, Ian Chaston
- Jazyk
- Rok vydání
- 2009
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Doručení
Platební metody
2021 2022 2023
Navrhnout úpravu
- Titul
- Boomer Marketing
- Podtitul
- Selling to a Recession Resistant Market
- Jazyk
- anglicky
- Autoři
- Ian Chaston
- Vydavatel
- Taylor & Francis
- Rok vydání
- 2009
- Vazba
- měkká
- Počet stran
- 278
- ISBN13
- 9780415489638
- Kategorie
- Společenské vědy, Podnikání a ekonomie
- Anotace
- Focusing on the impact of the global recession, this book emphasizes the necessity for firms to adapt their marketing strategies to target baby boomers, the wealthiest and fastest-growing consumer demographic. Chaston provides insights into how businesses can effectively engage this age group, highlighting their significant purchasing power and the importance of understanding their unique needs in a changing economic landscape.