Selling to Newly Emerging Markets

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Focusing on the unique characteristics of newly emerging markets, this well-researched book provides valuable insights for sales and marketing executives. It highlights the challenges and opportunities in economies in transition, particularly in Russia and Eastern Europe. The author, an experienced international marketer, emphasizes effective sales methods and strategies for entering these markets. This resource is essential for organizations considering international expansion and for scholars and executives seeking to understand and capitalize on new market dynamics.