The Fractal Company

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The book explores the challenges faced by an industry under market pressure, advocating for innovative approaches akin to shifts in natural sciences. It emphasizes the importance of abandoning outdated deterministic philosophies in product engineering. Key principles such as self-similarity, self-organization, and dynamics are proposed as foundational for future manufacturing corporations, which should view themselves as service enterprises. By focusing on continuous structural development and maximizing staff potential, companies can enhance their strengths and maintain competitiveness in the twenty-first century.