Network Marketing - Enrichment or deception?

This master's thesis explores the intersection of offline and online marketing strategies, highlighting their relevance in contemporary business economics. Conducted at the University of Applied Sciences Essen, it presents a comprehensive analysis of marketing techniques, their effectiveness, and the motivations driving businesses to integrate both approaches. The research aims to provide insights into optimizing marketing efforts in a digital age while maintaining traditional methods. The thesis is written in English and received a commendable grade of 1.7.