Marketing Management. A study of consumer perceptions of value in relation to the Blackberry product versus the iPhone

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Focusing on customer perceived value, this essay explores its significance in marketing strategies and how it influences an organization's competitive edge. It delves into the implications of understanding customer perceptions and the ways businesses can leverage this insight to enhance their market position. The analysis highlights the critical relationship between perceived value and effective marketing practices in both offline and online contexts, offering valuable insights for organizations aiming to thrive in a competitive landscape.