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Marketing for Architects and Engineers
A new approach
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Více o knize
Focusing on the unique challenges of marketing in the professional services sector, this book offers a fresh perspective that moves beyond traditional marketing tactics. It addresses the intricate political, social, economic, legislative, and cultural contexts that influence design professionals like architects and engineers. By providing innovative strategies tailored to these complexities, it aims to equip professionals with the tools needed to navigate the future of their marketing efforts effectively.
Nákup knihy
Marketing for Architects and Engineers, Brian Richardson
- Jazyk
- Rok vydání
- 1996
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Doručení
Platební metody
2021 2022 2023
Navrhnout úpravu
- Titul
- Marketing for Architects and Engineers
- Podtitul
- A new approach
- Jazyk
- anglicky
- Autoři
- Brian Richardson
- Vydavatel
- Taylor & Francis
- Rok vydání
- 1996
- Vazba
- měkká
- Počet stran
- 148
- ISBN13
- 9780419202905
- Kategorie
- Ekologie, Stavebnictví a statika
- Anotace
- Focusing on the unique challenges of marketing in the professional services sector, this book offers a fresh perspective that moves beyond traditional marketing tactics. It addresses the intricate political, social, economic, legislative, and cultural contexts that influence design professionals like architects and engineers. By providing innovative strategies tailored to these complexities, it aims to equip professionals with the tools needed to navigate the future of their marketing efforts effectively.