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The Market Driven Organization

Understanding, Attracting, and Keeping Valuable Customers

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304 stránek

Více o knize

Market-driven organizations have proven to outperform their competitors, yet many companies struggle to adopt this approach due to internal obstacles. George Day, a leading expert in marketing strategy, offers insights from his extensive experience and previous work to present a practical framework for establishing a market-driven organization. By addressing the challenges posed by internal processes, structures, and incentives, Day provides actionable strategies for firms aiming to enhance customer value and achieve competitive advantage.

Parametry

ISBN
9781416584612
Nakladatelství
Free Press

Kategorie

Varianta knihy

2007, měkká

Nákup knihy

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