Children and Consumer Culture in American Society

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The book explores the historical context of children's consumerism, revealing that their significant economic impact has roots extending over a century. It examines how various stakeholders, including advertisers, parents, and educators, have influenced children's roles as consumers while grappling with the implications of this marketing. Through a collection of essays and documents, the volume highlights the cultural conflicts and societal debates that have shaped the understanding and boundaries of children's participation in the market.