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Strategic Management and Online Selling
Creating Competitive Advantage with Intangible Web Goods
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Více o knize
Focusing on Business to Customer dynamics, this book explores how companies with similar characteristics can achieve competitive advantages in the online marketplace. It offers a fresh perspective on strategic management theory, providing insights into effective strategies and practices for businesses navigating the digital landscape.
Nákup knihy
Strategic Management and Online Selling, Susanne Royer
- Jazyk
- Rok vydání
- 2012
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Doručení
Platební metody
Navrhnout úpravu
- Titul
- Strategic Management and Online Selling
- Podtitul
- Creating Competitive Advantage with Intangible Web Goods
- Jazyk
- anglicky
- Autoři
- Susanne Royer
- Vydavatel
- Taylor & Francis
- Vydavatel
- 2012
- Vazba
- měkká
- Počet stran
- 256
- ISBN13
- 9780415652001
- Kategorie
- Podnikání a ekonomie
- Anotace
- Focusing on Business to Customer dynamics, this book explores how companies with similar characteristics can achieve competitive advantages in the online marketplace. It offers a fresh perspective on strategic management theory, providing insights into effective strategies and practices for businesses navigating the digital landscape.