Knihobot

Strategic Management and Online Selling

Creating Competitive Advantage with Intangible Web Goods

Parametry

  • 256 stránek
  • 9 hodin čtení

Více o knize

Focusing on Business to Customer dynamics, this book explores how companies with similar characteristics can achieve competitive advantages in the online marketplace. It offers a fresh perspective on strategic management theory, providing insights into effective strategies and practices for businesses navigating the digital landscape.

Nákup knihy

Strategic Management and Online Selling, Susanne Royer

Jazyk
Rok vydání
2012
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