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Masters of Management
How the Business Gurus and Their Ideas Have Changed the World--For Better and for Worse
Autoři
Parametry
- Počet stran
- 464 stránek
- Čas čtení
- 17 hodin
Více o knize
In 1996, John Micklethwait and Adrian Wooldridge delivered a critical examination of management theory and its proponents in a bestselling work. The authors dissect the jargon and concepts that dominate the business landscape, addressing the confusion surrounding terms like "reengineering" and "the search for excellence." Their insights resonate with contemporary discussions on topics such as "the long tail" and "corporate responsibility," highlighting the cyclical nature of management trends and their impact on the business world.
Nákup knihy
Masters of Management, Adrian Wooldridge
- Jazyk
- Rok vydání
- 2011
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Doručení
Platební metody
2021 2022 2023
Navrhnout úpravu
- Titul
- Masters of Management
- Podtitul
- How the Business Gurus and Their Ideas Have Changed the World--For Better and for Worse
- Jazyk
- anglicky
- Autoři
- Adrian Wooldridge
- Vydavatel
- HarperCollins
- Rok vydání
- 2011
- Vazba
- pevná
- Počet stran
- 464
- ISBN13
- 9780061771132
- Kategorie
- Společenské vědy, Podnikání a ekonomie, Psychologie
- Anotace
- In 1996, John Micklethwait and Adrian Wooldridge delivered a critical examination of management theory and its proponents in a bestselling work. The authors dissect the jargon and concepts that dominate the business landscape, addressing the confusion surrounding terms like "reengineering" and "the search for excellence." Their insights resonate with contemporary discussions on topics such as "the long tail" and "corporate responsibility," highlighting the cyclical nature of management trends and their impact on the business world.