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Více o knize
Exploring the intersection of traditional television and emerging digital platforms, this book delves into how television content has adapted and extended to the internet and mobile devices. It analyzes the implications of these changes on branding and audience engagement, offering insights into the evolving landscape of media consumption.
Nákup knihy
Branding Television, Catherine Johnson
- Jazyk
- Rok vydání
- 2011
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Doručení
Platební metody
Navrhnout úpravu
- Titul
- Branding Television
- Jazyk
- anglicky
- Autoři
- Catherine Johnson
- Vydavatel
- Taylor & Francis
- Rok vydání
- 2011
- Vazba
- měkká
- Počet stran
- 206
- ISBN13
- 9780415548434
- Kategorie
- Společenské vědy, Dějiny / Historie
- Anotace
- Exploring the intersection of traditional television and emerging digital platforms, this book delves into how television content has adapted and extended to the internet and mobile devices. It analyzes the implications of these changes on branding and audience engagement, offering insights into the evolving landscape of media consumption.