Marketing Dynamics

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Marketing Dynamics is the perfect text to introduce your students to the exciting world of marketing. The text is written in a lively manner and illustrated throughout with engaging photographs and informative charts and diagrams. Vivid explanations and classic examples help students learn the fundamental concepts of identifying customers and markets, developing products and promotions, satisfying customers, and maintaining customer relationships. These fundamental concepts are presented through the Four product, place, price, and promotion. The role of technology and the Internet are illustrated throughout. The text is organized into nine units. Each unit starts with a big question, which sets the goal for learning for the part.