107 Marketing and Lead Generation Tips to Turbocharge Your Business in 60 Days or Less

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A simple yet effective guide to marketing and generating leads for your business This book is for anyone who owns a business or is responsible for marketing and generating leads for the business. It is equally applicable to directors as it is to marketing managers. Written in a conversational style this book offers a quick guide to getting your marketing and lead generation up to speed and for you to steal a march on your competitors. George Wells has used his extensive study of direct response marketing tools and techniques in this distilled quick reference guide. Among the tips revealed in this book are: The key secrets to marketing your business effectively How to generate leads that cost nothing or next to nothing The secret to removing any barrier to sale How to calculate how much you should spend on your marketing How your unsatisfied clients can be your biggest marketing resource