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Based on a groundbreaking study of coffee purchases, this book offers a new model for analyzing consumer behavior. Little and Guadagni show how a nested logit model can be used to predict when and what consumers will buy. A must-read for anyone interested in marketing and consumer behavior.
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When and What to Buy--a Nested Logit Model of Coffee Purchase, Peter M. Guadagni, John D. C. Little
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- Rok vydání
- 2023
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