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This groundbreaking work presents a thorough and insightful analysis of competitive marketing behavior in oligopoly. Drawing on the latest research from the fields of economics and marketing, the authors develop a powerful framework for understanding how firms can achieve optimal marketing strategies and tactics in highly competitive markets.
Nákup knihy
Optimal Competitive Marketing Behavior in Oligopoly, Jean-Jacques Lambin, Philippe Antoine Naert, Alain Bultez
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- Rok vydání
- 2023
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