Managing the Corporate Intelligence Function

Více o knize

Managing the Corporate Intelligence Function is a pioneering work that revolutionized the way businesses approach market research and competitive analysis. Written by one of the world's leading management thinkers, Sumantra Ghoshal, it provides practical guidelines and strategic insights for creating and managing an effective intelligence function within a corporate organization. With its lucid prose and innovative ideas, this book is a must-read for anyone involved in business strategy and planning.