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Více o knize
This book provides a detailed analysis of the market share rewards to pioneering brands and their strategic implications. Drawing on extensive research, the authors offer valuable insights into how pioneering brands can gain a competitive advantage and maintain it over time.
Nákup knihy
Market Share Rewards to Pioneering Brands: An Empirical Analysis and Strategic Implications, Glen L. Urban, Theresa Carter
- Jazyk
- Rok vydání
- 2023
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