Více o knize
Strategic Management of Technological Innovation, 4e by Melissa Schilling is the first comprehensive and rigorous, yet accessible text for the Technology and Innovation Management course. Unlike other books, Schilling's approach synthesizes the major research in the field, providing students with the knowledge needed to enhance case discussion and analysis. The subject is approached as a strategic process, and as such, is organized to mirror the strategic management process used in most strategy textbooks, progressing from assessing the competitive dynamics of a situation, to strategy formulation, to strategy implementation. As a brief, affordable paperback, it is ideal to package with cases. Recommended case sets from the author are available through McGraw-Hill Create or from the Harvard Business School Case Database.
Jazyk
Nákup knihy
Strategic Management of Technological Innovation, Melissa A Schilling
- Jazyk
- Rok vydání
- 2013
- Vazba
- (měkká),
- Stav knihy
- Dobrá
- Cena
- 109 Kč
Nikdo zatím neohodnotil.
- Titul
- Strategic Management of Technological Innovation
- Podtitul
- Fourth Edition - This International Student Edition Is For Use Outside The U.S.
- Autoři
- Melissa A Schilling
- Vydavatel
- McGraw-Hill Higher Education
- Rok vydání
- 2013
- Vazba
- měkká
- Počet stran
- 320
- ISBN10
- 0071326448
- ISBN13
- 9780071326445
- Série
- Kategorie
- Anotace
- Strategic Management of Technological Innovation, 4e by Melissa Schilling is the first comprehensive and rigorous, yet accessible text for the Technology and Innovation Management course. Unlike other books, Schilling's approach synthesizes the major research in the field, providing students with the knowledge needed to enhance case discussion and analysis. The subject is approached as a strategic process, and as such, is organized to mirror the strategic management process used in most strategy textbooks, progressing from assessing the competitive dynamics of a situation, to strategy formulation, to strategy implementation. As a brief, affordable paperback, it is ideal to package with cases. Recommended case sets from the author are available through McGraw-Hill Create or from the Harvard Business School Case Database.