Basic marketing. A global-managerial approach, 1993

~~150 Kč~~ 30 Kč

Skladem:	Praha 7
Název:	Basic marketing. A global-managerial approach
Autor:	McCarthy, E Jerome (Edmund Jerome)
Autor:	Perreault, William D
Nakladatel:	Irwin
ISBN-10:	02-5610-509-X
ISBN-13:	978-02-5610-509-4
Rok vydání:	1993
Jazyk:	anglicky
Stav:	viz foto
Kategorie:	Marketing a PR
Kategorie:	Výprodej
Kategorie:	Cizojazyčné > Anglicky / Books in English
Digitalizovaná tiráž:
O RICHARD D. IRWIN, INC., 1960, 1964, 1968, 1971, 1975, 1978, 1981, 1984, 1987, 1990, and 1993 All rights reserved. No part of this publication may be reproduced, stored in a retrieval system, or transmitted, in any form or by any means, electronic, mechanical, photocopying, recording, or otherwise, without the prior written permission of the publisher. Senior sponsoring editor: Stephen M. Patterson Coordinating editor: Linda G. Davis Senior developmental editor: Nancy J. Barbour Marketing manager: Scott J. Timian Project editor: Ethel Shiell Production manager: Bob Lange Photo researcher: Michael J. Hruby Designer: Mary Sailer/Maureen McCutcheon Cover illustration: David Uhl Art manager: Kim Meriwether Photo research coordinator: Patricia A. Seefelt Compositor: Carlisle Communications, Ltd. Typeface: 10.5/12 Goudy Printer: Von Hoffmann Press Library of Congress Cataloging-in-Publication Data McCarthy, E. Jerome (Edmund Jerome) Basic marketing : a global managerial approach / E. Jerome McCarthy, William D. Perreault, Jr. 11th ed. P. cm. Includes bibliographical references and indexes. ISBN 0-256-10509-X-ISBN 0-256-12877-4 (International ed.) 1. Marketing-Management. Management. 3. Export marketing-Management. I. Perreault, William D. II. Title. HF5415. 13.M369 1993 658.8-dc20 2. Marketing-United States- 92-31792 Printed in the United States of America 23456789 0 VH 9 8 76 543