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The like switch : an ex-FBI agent's guide to influencing, attracting, and winning people over
John R. Schafer
The New Rules of Marketing & PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly
David Meerman Scott
The new rules of marketing and PR : how to use news releases, blogs, podcasting, viral marketing and online media to reach buyers directly
David Meerman Scott
