Cambridge Studies in the Emergence of Global Enterprise Série

The book explores the campaign for international protection of geographic indications, focusing on the significance of 'Made in ...' labels. It examines the historical context and interdisciplinary perspectives that shaped the movement, highlighting key events, stakeholders, and the implications for global trade and cultural identity. Through detailed analysis, it reveals how these protections influence consumer perceptions and the integrity of regional products, offering insights into the ongoing debates surrounding intellectual property and globalization.

Shipping has been a leading sector in European economic growth for centuries. Yet, it rarely features in business or economic history. This history of shipping in Greece, which centers on the Vagliano brothers and Aristotle Onassis, redresses this by making this invisible global business visible.

Global Brands, first published in 2007, adds to the literature on the growth of multinational corporations through the focus on brands.

Focusing on the evolution of international news agencies and associations, this book explores their development from 1848 to 1947. It delves into the impact of these organizations on global communication and journalism, highlighting key events and figures that shaped the industry during this period. Through detailed analysis, it reveals how these agencies influenced public perception and the dissemination of information across borders.

In The World's Newest Profession, Christopher McKenna offers a history of management consulting in the twentieth century. While management consulting may not yet be a recognized profession, the leading consulting firms have been advising and reshaping the largest organizations in the world since the 1920s. This groundbreaking study details how the elite consulting firms, including McKinsey and Booz Allen, expanded after U.S. regulatory changes during the 1930s, how they changed giant corporations, nonprofits, and the state during the 1950s, and why consultants became so influential in the global economy after 1960. As they grew in numbers, consultants would introduce organizations to "corporate culture" and "decentralization" but they faced vilification for their role in the Enron crisis and for legitimating corporate blunders. Through detailed case studies based on unprecedented access to internal files and personal interviews, The World's Newest Profession explores how management consultants came to be so influential within our culture and explains exactly what consultants really do in the global economy.