Cambridge Studies in the Emergence of Global Enterprise Série

Doporučené pořadí čtení

• Brands, Geographical Origin, and the Global Economy

  • David M. Higgins

  • 348 stránek
  • 13 hodin čtení

  The book explores the campaign for international protection of geographic indications, focusing on the significance of 'Made in ...' labels. It examines the historical context and interdisciplinary perspectives that shaped the movement, highlighting key events, stakeholders, and the implications for global trade and cultural identity. Through detailed analysis, it reveals how these protections influence consumer perceptions and the integrity of regional products, offering insights into the ongoing debates surrounding intellectual property and globalization.

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• Creating Global Shipping

  • Gelina Harlaftis

  4,5(2)Ohodnotit

  Shipping has been a leading sector in European economic growth for centuries. Yet, it rarely features in business or economic history. This history of shipping in Greece, which centers on the Vagliano brothers and Aristotle Onassis, redresses this by making this invisible global business visible.

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• Global Brands

  • Teresa da Silva Lopes

  • 326 stránek
  • 12 hodin čtení

  3,5(2)Ohodnotit

  Global Brands, first published in 2007, adds to the literature on the growth of multinational corporations through the focus on brands.

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• The International Distribution of News

  The Associated Press, Press Association, and Reuters, 1848 1947

  • Jonathan Silberstein-Loeb

  • 272 stránek
  • 10 hodin čtení

  Focusing on the evolution of international news agencies and associations, this book explores their development from 1848 to 1947. It delves into the impact of these organizations on global communication and journalism, highlighting key events and figures that shaped the industry during this period. Through detailed analysis, it reveals how these agencies influenced public perception and the dissemination of information across borders.

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