The go-to guide for graphic designers who want to run their own shop and improve their bottom line. First published in 2001, The Creative Business Guide to Running a Graphic Design Business set long-needed standards as the first comprehensive management manual for the graphic design industry. Now brought up-to-date, it describes current, best-practice procedures for firms of all sizes operating in an industry that is both fast-evolving and increasingly competitive.
Effective marketing is crucial for the success of creative services businesses, overshadowing challenges like funding and client issues. Traditional methods such as word of mouth and referrals fall short in today's competitive landscape. This essential guide provides creatives in design, advertising, interactive media, editorial, and public relations with the strategies needed to effectively market their businesses and thrive in a challenging environment.
An update of the invaluable business companion for freelance graphic designers, art directors, illustrators, copywriters, and agency or design-shop principals.