George Lakoff Knihy

George Lakoff (* 1941), profesor lingvistiky na University of California v Berkeley, patří k nejvýznamnějším lingvistům své generace. V sedmdesátých letech se podílel na vzniku generativní sémantiky, pokusu korigovat některé jednostrannosti chomskeánské lingvistiky (Lakoff je žákem Noama Chomského a následně jeho kritikem). O desetiletí později stál u zrodu kognitivní lingvistiky. Proti objektivistickému pojetí myšlení, ukotvenému v tradičních aristotelovských kategoriích, staví široce založenou teorii experiencialistickou. Lakoff v této publikaci shrnuje poznatky mnoha vědních oborů, které se setkávají pod hlavičkou kognitivní vědy - filozofie, psychologie, antropologie, matematiky, logiky, biologie, umělé inteligence apod. Doplňuje je vlastním zkoumáním, včetně rozsáhlých jazykovědných případových studií, a poskytuje jednotný konceptuální rámec pro nové základy studia lidské mysli a tím i nové základy kognitivní vědy.

Přelomová kniha v pohledu na metaforu a také jedno ze základních děl takzvané kognitivní vědy. Poprvé vyšla v roce 1980 a od té doby v dalších a dalších vydáních i v překladech do mnoha jazyků. Metafora byla od Aristotela chápána jako inovace v rámci jazyka; autoři Metafor však soudí, že je to jazyk, jenž se děje v rámci metafor, a tudíž že metafora ne představuje pojem pro „ozvláštnění“ naší každodenní reality, ale je spíše jejím modelem. Metafory se podle Johnsona a Lakoffa stávají prvotními koncepty, jimiž se setkáváme se světem, se sebou samými, jimiž si organizujeme zkušenost a díky nimž jsme schopni naše pojmy utřiďovat. Autoři vycházejí z nejběžnějších příkladů našich každodenních situací, v nichž se snaží hledat příbuzné skupiny a analyzovat způsob, kterým jsou tyto skupiny vnitřně pořádány. Styl a argumentace jsou velmi jasné, logické, opřené o minimum speciálních pojmů. Metafory představují knihu, která zasahuje do několika oborů: lingvistiky, filozofie (teorie poznání), literární teorie, estetiky, kulturní antropologie, sociologie, psychologie a teorie modelování.

When first published two decades ago, this work redefined American political discourse through cognitive political psychology. Its relevance has only increased as liberals and conservatives now hold even more opposed views, rooted in fundamentally different moral assumptions. Lakoff reveals that both sides possess distinct yet consistent moral frameworks, shaped unconsciously by our brain's circuitry. When faced with facts that contradict our moral beliefs, we tend to ignore or reject them, highlighting the challenge of critically engaging with the information around us. In this new edition, Lakoff includes a preface and afterword that address significant ideological conflicts since the original publication, including the Affordable Care Act, the wars in Iraq and Afghanistan, the financial crisis, and global warming. Contrary to hopes that these events would foster unity, the divide between liberals and conservatives has intensified. To foster mutual respect in today's social and political landscape, it is crucial to understand the underlying issues and integrate them into public discourse. This work serves as a vital wake-up call for both sides, urging a deeper comprehension of the moral politics that shape our society.

Moral Politics takes a fresh look at how we think and talk about political and moral ideas. George Lakoff analyzed recent political discussion to find that the family—especially the ideal family—is the most powerful metaphor in politics today. Revealing how family-based moral values determine views on diverse issues as crime, gun control, taxation, social programs, and the environment, George Lakoff looks at how conservatives and liberals link morality to politics through the concept of family and how these ideals diverge. Arguing that conservatives have exploited the connection between morality, the family, and politics, while liberals have failed to recognized it, Lakoff explains why conservative moral position has not been effectively challenged. A wake up call to political pundits on both the left and the right, this work redefines how Americans think and talk about politics.

The first edition of this book was published as Don't Think of an Elephant!-- Title page verso.

Three major findings of cognitive science cast doubt on the past 2,500 years of Western philosophy. Lakoff and Johnson propose to rebuild philosophy from the ground up, starting from clearly known facts about the mind.

"Its publication should be a major event for cognitive linguistics and should pose a major challenge for cognitive science. In addition, it should have repercussions in a variety of disciplines, ranging from anthropology and psychology to epistemology and the philosophy of science. . . . Lakoff asks: What do categories of language and thought reveal about the human mind? Offering both general theory and minute details, Lakoff shows that categories reveal a great deal."—David E. Leary, American Scientist

In this classic text, the first full-scale application of cognitive science to politics, George Lakoff analyzes the unconscious and rhetorical worldviews of liberals and conservatives, discovering radically different but remarkably consistent conceptions of morality on both the left and right. For this new edition, Lakoff adds a preface and an afterword extending his observations to major ideological conflicts since the book's original publication, from the impeachment of Bill Clinton to the 2000 presidential election and its aftermath.

"The authors restore metaphor to our lives by showing us that it's never gone away. We've merely been taught to talk as if it had: as though weather maps were more 'real' than the breath of autumn; as though, for that matter, Reason was really 'cool.' What we're saying whenever we say is a theme this book illumines for anyone attentive." — Hugh Kenner, Johns Hopkins University "In this bold and powerful book, Lakoff and Turner continue their use of metaphor to show how our minds get hold of the world. They have achieved nothing less than a postmodern Understanding Poetry, a new way of reading and teaching that makes poetry again important." — Norman Holland, University of Florida

Renowned linguist George Lakoff pairs with psychologist Rafael Nunez in the first book to provide a serious study of the cognitive science of mathematical ideas. schovat popis