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The authors demonstrate the broad and complex topics of retail management in 15 lessons. Each lesson includes a thematic overview of key issues and a comprehensive case study. International best practice companies are used to highlight managerial implications and the key discussion points.
Nákup knihy
Strategic retail management, Joachim Zentes
- Jazyk
- Rok vydání
- 2017
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Doručení
Platební metody
Navrhnout úpravu
- Titul
- Strategic retail management
- Podtitul
- Text and International Cases
- Jazyk
- anglicky
- Autoři
- Joachim Zentes
- Vydavatel
- Springer Gabler
- Rok vydání
- 2017
- ISBN10
- 3658101822
- ISBN13
- 9783658101824
- Série
- Lehrbuch
- Kategorie
- Podnikání a ekonomie
- Anotace
- The authors demonstrate the broad and complex topics of retail management in 15 lessons. Each lesson includes a thematic overview of key issues and a comprehensive case study. International best practice companies are used to highlight managerial implications and the key discussion points.