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Principles of Retail Management

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The text seeks to offer a comprehensive, academic text on retail management, which takes a United Kingdom and European perspective on the area. It includes the newer areas of retailing, such as internet shopping, ethical and environmental issues.

Parametry

ISBN
9780333792971
Nakladatelství
Palgrave MacMillan

Kategorie

Vydání

2013, měkká

Nákup knihy

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