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Více o knize
Effective internal and external communication is crucial for public relations departments to enhance their value and productivity within organizations. Good management practices are emphasized as essential for ensuring these departments are cost-effective and serve as significant assets.
Nákup knihy
Running a Public Relations Department, Mike Beard
- Jazyk
- Rok vydání
- 2001
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Doručení
Platební metody
Navrhnout úpravu
- Titul
- Running a Public Relations Department
- Jazyk
- anglicky
- Autoři
- Mike Beard
- Vydavatel
- Kogan Page
- Rok vydání
- 2001
- Vazba
- měkká
- Počet stran
- 160
- ISBN13
- 9780749434243
- Kategorie
- Marketing a PR
- Anotace
- Effective internal and external communication is crucial for public relations departments to enhance their value and productivity within organizations. Good management practices are emphasized as essential for ensuring these departments are cost-effective and serve as significant assets.