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Asian Competitors: Marketing For Competitiveness In The Age Of Digital Consumers
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Více o knize
Today's dynamic and uncertain environment has contributed to the changing nature of markets. In order for companies to keep up, they will need to embark on new wave marketing to ride the wave of opportunities provided by the changes in the environment, such as the digital revolution.
Nákup knihy
Asian Competitors: Marketing For Competitiveness In The Age Of Digital Consumers, Philip Kotler
- Jazyk
- Rok vydání
- 2019
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Platební metody
2021 2022 2023
Navrhnout úpravu
- Titul
- Asian Competitors: Marketing For Competitiveness In The Age Of Digital Consumers
- Jazyk
- anglicky
- Autoři
- Philip Kotler
- Vydavatel
- World Scientific Publishing Co Pte Ltd
- Rok vydání
- 2019
- Vazba
- měkká
- ISBN10
- 9813275995
- ISBN13
- 9789813275997
- Kategorie
- Podnikání a ekonomie
- Anotace
- Today's dynamic and uncertain environment has contributed to the changing nature of markets. In order for companies to keep up, they will need to embark on new wave marketing to ride the wave of opportunities provided by the changes in the environment, such as the digital revolution.