Captivology

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Why should you wear red if you're trying to hitch a ride? Why do some musicians reach icon status, while others never make the charts? In this groundbreaking book, Ben Parr reveals why the mind pays attention to some ideas, people, and products, and ignores others. Vividly bringing to life the latest scientific research and stories of CEOs, artists, thought leaders, and other masters of attention, Parr offers a new understanding of how attention works and identifies seven captivation triggers-psychological techniques guaranteed to help you capture and retain people's attention by appealing to fundamental aspects of human nature. Book jacket.