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Integrated Marketing Communications

Autoři

Více o knize

How can companies resolve "turf battles" and combat fears of budget loss? How should the different players - agencies and suppliers - be compensated? And most importantly, how can the impact of an integrated strategy be measured and made accountable? Extensive-examples and two in-depth success stories detail how top organizations are sharpening their competitive edge through integrated communications programs.

Parametry

ISBN
9780844233635
Nakladatelství
NTC Business Books

Kategorie

Vydání

1993

Nákup knihy

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