Knihu momentálně nemáme skladem
Parametry
Kategorie
Více o knize
Packed full of lively debate and anecdotes, this title covers topics marketing students are familiar with, such as key thinkers and concepts. It looks at areas such as the development of marketing as a discipline and as an academic subject, and raises arguments that students haven't heard about in their lectures.
Nákup knihy
A Very Short, Fairly Interesting and Reasonably Cheap Book about Studying Marketing, Jim Blythe
- Jazyk
- Rok vydání
- 2006
- product-detail.submit-box.info.binding
- (měkká)
Jakmile ji vyčmucháme, pošleme vám e-mail.
Doručení
Platební metody
Navrhnout úpravu
- Titul
- A Very Short, Fairly Interesting and Reasonably Cheap Book about Studying Marketing
- Jazyk
- anglicky
- Autoři
- Jim Blythe
- Vydavatel
- SAGE Publications Inc
- Rok vydání
- 2006
- Vazba
- měkká
- ISBN10
- 141293088X
- ISBN13
- 9781412930888
- Kategorie
- Podnikání a ekonomie
- Anotace
- Packed full of lively debate and anecdotes, this title covers topics marketing students are familiar with, such as key thinkers and concepts. It looks at areas such as the development of marketing as a discipline and as an academic subject, and raises arguments that students haven't heard about in their lectures.