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Více o knize
Featuring lively debates and humorous anecdotes, this book explores familiar marketing concepts while delving into overlooked topics like the evolution of marketing as a discipline. It presents unconventional arguments not typically discussed in lectures, serving as an engaging alternative to traditional textbooks. Designed to challenge students' thinking, it aims to enhance their understanding and improve exam performance by addressing key areas relevant to marketing courses.
Nákup knihy
A Very Short, Fairly Interesting and Reasonably Cheap Book about Studying Marketing, Jim Blythe
- Jazyk
- Rok vydání
- 2006
- product-detail.submit-box.info.binding
- (pevná)
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Doručení
Platební metody
Navrhnout úpravu
- Titul
- A Very Short, Fairly Interesting and Reasonably Cheap Book about Studying Marketing
- Jazyk
- anglicky
- Autoři
- Jim Blythe
- Vydavatel
- Sage Publications
- Rok vydání
- 2006
- Vazba
- pevná
- Počet stran
- 160
- ISBN13
- 9781412930871
- Kategorie
- Učebnice
- Anotace
- Featuring lively debates and humorous anecdotes, this book explores familiar marketing concepts while delving into overlooked topics like the evolution of marketing as a discipline. It presents unconventional arguments not typically discussed in lectures, serving as an engaging alternative to traditional textbooks. Designed to challenge students' thinking, it aims to enhance their understanding and improve exam performance by addressing key areas relevant to marketing courses.