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Brandwashed. Tricks Companies Use to Manipulate Our Minds and Persuade Us to Buy

Autoři

Více o knize

Lindstrom's book reveals the secrets of how companies manipulate consumers into buying their products, drawing on over 20 years of marketing experience. He introduces a new class of hidden persuaders and offers insights on their pervasive tactics and ways to protect ourselves from them.

Parametry

ISBN
9780385531757
Nakladatelství
Random House Inc

Kategorie

Varianta knihy

2013, měkká

Nákup knihy

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