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Crisis Communication

Theory and Practice

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256 stránek

Více o knize

Effective crisis communication is essential for organizations facing unexpected challenges. This innovative text combines theoretical insights with practical applications, featuring case analyses to illustrate key concepts. Each chapter is structured with clear objectives, a relevant case study, a practitioner perspective, and exercises to reinforce learning. Additionally, it offers online resources for instructors, making it a comprehensive guide for understanding and implementing crisis communication strategies.

Parametry

ISBN
9780765620521
Nakladatelství
Taylor & Francis

Kategorie

Varianta knihy

2010, měkká

Nákup knihy

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