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Více o knize
Effective crisis communication is essential for organizations facing unexpected challenges. This innovative text combines theoretical insights with practical applications, featuring case analyses that enhance understanding. Each chapter is structured with clear objectives, real-world case studies, practitioner perspectives, and engaging exercises. Additionally, it offers an online instructor's resource, making it a comprehensive guide for both students and professionals looking to master crisis communication strategies.
Nákup knihy
Crisis Communication, Alan Jay Zaremba
- Jazyk
- Rok vydání
- 2010
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- (pevná)
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Doručení
Platební metody
Navrhnout úpravu
- Titul
- Crisis Communication
- Podtitul
- Theory and Practice
- Jazyk
- anglicky
- Autoři
- Alan Jay Zaremba
- Vydavatel
- Routledge
- Rok vydání
- 2010
- Vazba
- pevná
- Počet stran
- 256
- ISBN13
- 9780765620514
- Kategorie
- Podnikání a ekonomie
- Anotace
- Effective crisis communication is essential for organizations facing unexpected challenges. This innovative text combines theoretical insights with practical applications, featuring case analyses that enhance understanding. Each chapter is structured with clear objectives, real-world case studies, practitioner perspectives, and engaging exercises. Additionally, it offers an online instructor's resource, making it a comprehensive guide for both students and professionals looking to master crisis communication strategies.