Knihu momentálně nemáme skladem
Consumer Neuroscience
Autoři
Více o knize
Exploring the intersection of neuroscience and consumer behavior, this book delves into how non-rational decision-making influences purchasing choices. It challenges traditional economic assumptions by incorporating insights from behavioral economics and psychology. As the first comprehensive resource on consumer neuroscience, it serves both as an educational tool for classrooms and a valuable reference for professionals in business and marketing, offering a deeper understanding of consumer judgment and decision processes.
Nákup knihy
Consumer Neuroscience, Philip Kotler
- Jazyk
- Rok vydání
- 2017
Jakmile ji vyčmucháme, pošleme vám e-mail.
Doručení
Platební metody
2021 2022 2023
Navrhnout úpravu
- Titul
- Consumer Neuroscience
- Jazyk
- anglicky
- Autoři
- Philip Kotler
- Vydavatel
- MIT Press Ltd
- Rok vydání
- 2017
- Vazba
- pevná
- Počet stran
- 368
- ISBN13
- 9780262036597
- Kategorie
- Podnikání a ekonomie, Psychologie
- Anotace
- Exploring the intersection of neuroscience and consumer behavior, this book delves into how non-rational decision-making influences purchasing choices. It challenges traditional economic assumptions by incorporating insights from behavioral economics and psychology. As the first comprehensive resource on consumer neuroscience, it serves both as an educational tool for classrooms and a valuable reference for professionals in business and marketing, offering a deeper understanding of consumer judgment and decision processes.