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Více o knize
Crisis management takes center stage as Eric Dezenhall navigates the turbulent waters of media-driven smear campaigns targeting corporations and celebrities. With clients ranging from Pepsi to high-profile individuals like Kathy Lee Gifford, Dezenhall's expertise lies in countering aggressive attacks from various sources, including disgruntled employees and headline-seekers. His strategic approach aims not only to mitigate damage but also to shift public perception, showcasing the intricate dynamics of reputation management in today's media landscape.
Nákup knihy
Nail 'Em!: Confronting High Profile Attacks on Celebrities & Businesses, Eric Dezenhall
- Jazyk
- Rok vydání
- 2003
- product-detail.submit-box.info.binding
- (pevná)
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Doručení
Platební metody
Navrhnout úpravu
- Titul
- Nail 'Em!: Confronting High Profile Attacks on Celebrities & Businesses
- Jazyk
- anglicky
- Autoři
- Eric Dezenhall
- Vydavatel
- Globe Pequot Press
- Rok vydání
- 2003
- Vazba
- pevná
- Počet stran
- 293
- ISBN13
- 9781573927192
- Kategorie
- Marketing a PR
- Anotace
- Crisis management takes center stage as Eric Dezenhall navigates the turbulent waters of media-driven smear campaigns targeting corporations and celebrities. With clients ranging from Pepsi to high-profile individuals like Kathy Lee Gifford, Dezenhall's expertise lies in countering aggressive attacks from various sources, including disgruntled employees and headline-seekers. His strategic approach aims not only to mitigate damage but also to shift public perception, showcasing the intricate dynamics of reputation management in today's media landscape.