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Více o knize
Examining the decline of the newspaper industry, the book highlights that many issues stem from management failures rather than solely from the rise of the Internet. It critiques the industry's leadership for their short-sightedness and resistance to change, which alienated advertisers facing rising costs. By differentiating newspapers from other single-product organizations, the author proposes customized solutions, leveraging successful strategies from various industries to address the unique challenges faced by newspapers.
Nákup knihy
The British Newspaper Industry, John Hill
- Jazyk
- Rok vydání
- 2016
- product-detail.submit-box.info.binding
- (pevná)
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Doručení
Platební metody
Navrhnout úpravu
- Titul
- The British Newspaper Industry
- Podtitul
- The Future of the Regional Press
- Jazyk
- anglicky
- Autoři
- John Hill
- Vydavatel
- Palgrave Macmillan UK
- Rok vydání
- 2016
- Vazba
- pevná
- Počet stran
- 252
- ISBN13
- 9781137568960
- Kategorie
- Společenské vědy, Podnikání a ekonomie
- Anotace
- Examining the decline of the newspaper industry, the book highlights that many issues stem from management failures rather than solely from the rise of the Internet. It critiques the industry's leadership for their short-sightedness and resistance to change, which alienated advertisers facing rising costs. By differentiating newspapers from other single-product organizations, the author proposes customized solutions, leveraging successful strategies from various industries to address the unique challenges faced by newspapers.