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Více o knize
The book explores the underlying issues plaguing the newspaper industry, attributing its decline not solely to the rise of the Internet but also to poor management decisions and a failure to adapt to change. It highlights the resentment from advertisers due to rising costs and stagnant practices. By differentiating newspapers from other single-product organizations, the book offers tailored solutions inspired by successful strategies from various industries, aiming to revitalize and innovate the newspaper business.
Nákup knihy
The British Newspaper Industry, John Hill
- Jazyk
- Rok vydání
- 2019
- product-detail.submit-box.info.binding
- (měkká)
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Doručení
Platební metody
Navrhnout úpravu
- Titul
- The British Newspaper Industry
- Podtitul
- The Future of the Regional Press
- Jazyk
- anglicky
- Autoři
- John Hill
- Vydavatel
- Palgrave Macmillan UK
- Rok vydání
- 2019
- Vazba
- měkká
- Počet stran
- 252
- ISBN13
- 9781349574445
- Kategorie
- Společenské vědy, Podnikání a ekonomie
- Anotace
- The book explores the underlying issues plaguing the newspaper industry, attributing its decline not solely to the rise of the Internet but also to poor management decisions and a failure to adapt to change. It highlights the resentment from advertisers due to rising costs and stagnant practices. By differentiating newspapers from other single-product organizations, the book offers tailored solutions inspired by successful strategies from various industries, aiming to revitalize and innovate the newspaper business.