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Více o knize
The book introduces a groundbreaking model for innovation that emphasizes the need for a systematic framework applicable throughout an organization, rather than limiting it to R&D departments. Authored by marketing and innovation expert Philip Kotler and Fernando Trias de Bes, it advocates for a holistic approach to foster innovation at various levels, ensuring that companies can effectively adapt and thrive in a competitive landscape.
Nákup knihy
Winning at Innovation, Philip Kotler, Kenneth A. Loparo
- Jazyk
- Rok vydání
- 2011
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Doručení
Platební metody
Navrhnout úpravu
- Titul
- Winning at Innovation
- Podtitul
- The A-To-F Model
- Jazyk
- anglicky
- Autoři
- Philip Kotler, Kenneth A. Loparo
- Vydavatel
- Palgrave MacMillan UK
- Vydavatel
- 2011
- Vazba
- pevná
- Počet stran
- 272
- ISBN13
- 9780230343436
- Kategorie
- Podnikání a ekonomie
- Anotace
- The book introduces a groundbreaking model for innovation that emphasizes the need for a systematic framework applicable throughout an organization, rather than limiting it to R&D departments. Authored by marketing and innovation expert Philip Kotler and Fernando Trias de Bes, it advocates for a holistic approach to foster innovation at various levels, ensuring that companies can effectively adapt and thrive in a competitive landscape.