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UX Redefined

Winning and Keeping Customers with Enhanced Usability and User Experience

Autoři

Johannes Robier

Parametry

Počet stran: 132 stránek
Čas čtení: 5 hodin

Více o knize

Focusing on the psychological underpinnings of consumer behavior, this book guides companies in developing effective communication strategies that foster trust and enhance customer experience. It explores the reasons behind customer decisions and offers methodical applications for promoting products and services. By emphasizing emotional connections and experiential simplicity, it equips businesses with tactics for systematic persuasion, ultimately aiming to improve their engagement with customers and drive sales.

Vydání

Nákup knihy

UX Redefined, Johannes Robier

Jazyk
Rok vydání: 2015
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Titul: UX Redefined
Podtitul: Winning and Keeping Customers with Enhanced Usability and User Experience
Jazyk: anglicky
Autoři: Johannes Robier
Vydavatel: Springer International Publishing
Rok vydání: 2015
Vazba: pevná
Počet stran: 132
ISBN13: 9783319210612
Štítky: Podnikání a ekonomie, Psychologie
Anotace: Focusing on the psychological underpinnings of consumer behavior, this book guides companies in developing effective communication strategies that foster trust and enhance customer experience. It explores the reasons behind customer decisions and offers methodical applications for promoting products and services. By emphasizing emotional connections and experiential simplicity, it equips businesses with tactics for systematic persuasion, ultimately aiming to improve their engagement with customers and drive sales.