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Více o knize
Engaging and informative, this new work delves into modern consumer culture, continuing the exploration found in McCracken's previous volume. It offers eye-opening insights that challenge readers to reflect on their consumption habits and the societal implications of consumerism.
Nákup knihy
Culture and Consumption II, Grant David McCracken
- Jazyk
- Rok vydání
- 2005
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- (měkká)
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Doručení
Platební metody
Navrhnout úpravu
- Titul
- Culture and Consumption II
- Podtitul
- Markets, Meaning, and Brand Management
- Jazyk
- anglicky
- Autoři
- Grant David McCracken
- Vydavatel
- Indiana University Press
- Rok vydání
- 2005
- Vazba
- měkká
- Počet stran
- 240
- ISBN13
- 9780253217615
- Kategorie
- Podnikání a ekonomie, Etnografie
- Anotace
- Engaging and informative, this new work delves into modern consumer culture, continuing the exploration found in McCracken's previous volume. It offers eye-opening insights that challenge readers to reflect on their consumption habits and the societal implications of consumerism.