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Open Innovation Business Modeling

Gamification and Design Thinking Applications

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  • 144 stránek
  • 6 hodin čtení

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Focusing on business modeling for small and medium-sized enterprises (SMEs), this monograph revisits established theories on innovation, including the Zahra and George model of absorptive capacity and Chesbrough's open innovation. It introduces a novel 'open innovation bridge - a Tangram model' that highlights essential components of open innovation in SMEs. A unique aspect is the author's incorporation of gamification, providing a tool for designing effective open innovation business models tailored to the needs of SMEs.

Vydání

Nákup knihy

Open Innovation Business Modeling, João Leitão

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Rok vydání
2019
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