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Storytelling in Organizations

From Theory to Empirical Research

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Kenneth A. Loparo

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Počet stran: 210 stránek
Čas čtení: 8 hodin

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Exploring the dual nature of storytelling within organizations, this book delves into both the narratives created by the organization and those shared by its members. It offers a comprehensive examination of the existing literature on narratives and storytelling, complemented by an extensive empirical case study from an American banking institution, highlighting the significance of storytelling in shaping organizational culture and communication.

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Storytelling in Organizations, Kenneth A. Loparo

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Rok vydání: 2009
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Titul: Storytelling in Organizations
Podtitul: From Theory to Empirical Research
Jazyk: anglicky
Autoři: Kenneth A. Loparo
Vydavatel: Springer Nature Singapore
Rok vydání: 2009
Vazba: pevná
Počet stran: 210
ISBN13: 9780230230682
Štítky: Podnikání a ekonomie
Hodnocení: 4 z 5
Anotace: Exploring the dual nature of storytelling within organizations, this book delves into both the narratives created by the organization and those shared by its members. It offers a comprehensive examination of the existing literature on narratives and storytelling, complemented by an extensive empirical case study from an American banking institution, highlighting the significance of storytelling in shaping organizational culture and communication.