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Více o knize
The book explores the dual nature of storytelling within organizations, focusing on both the narratives created by the organization and those shared by its members. It offers a comprehensive analysis of existing literature on narratives and storytelling while presenting an extensive empirical case study from an American banking institution, highlighting the practical applications and implications of storytelling in a corporate context.
Nákup knihy
Storytelling in Organizations, Kenneth A. Loparo
- Jazyk
- Rok vydání
- 2009
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- (měkká)
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Doručení
Platební metody
Navrhnout úpravu
- Titul
- Storytelling in Organizations
- Podtitul
- From Theory to Empirical Research
- Jazyk
- anglicky
- Autoři
- Kenneth A. Loparo
- Vydavatel
- Palgrave Macmillan UK
- Rok vydání
- 2009
- Vazba
- měkká
- Počet stran
- 228
- ISBN13
- 9781349311651
- Kategorie
- Podnikání a ekonomie
- Anotace
- The book explores the dual nature of storytelling within organizations, focusing on both the narratives created by the organization and those shared by its members. It offers a comprehensive analysis of existing literature on narratives and storytelling while presenting an extensive empirical case study from an American banking institution, highlighting the practical applications and implications of storytelling in a corporate context.