SERVICE QUALITY AND PRODUCTIVITY MANAGEMENT

Exploring the intricate link between service quality and productivity, this book offers insights into enhancing both to create value for customers and organizations. It provides practical tools, such as customer feedback systems, to improve service delivery. As the 12th volume in the Winning in Service Markets Series by Jochen Wirtz, it combines scientific rigor with accessibility, making it a valuable resource for both academics and industry professionals seeking best practices and current trends in services marketing and management.