Make the Rules or Your Rivals Will

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The book presents a novel framework that integrates law, litigation, regulation, and lobbying into competitive business strategy. It emphasizes the importance of shaping legal rules to gain a market advantage, illustrated through engaging stories and historical examples from notable figures like Henry Ford and Bill Gates, as well as corporate rivalries such as Coke and Pepsi. Authored by G. Richard Shell from the Wharton School of Business, it aims to equip business strategists and lawyers with insights on navigating and influencing legal landscapes effectively.